Digital Marketing Team Lead

Fullscript leads the way in proactive whole-person care, empowering over 100,000 healthcare practitioners to serve 10 million patients. Our platform enables practitioners to deliver complete care; designing holistic health plans, educating patients, managing lab diagnostics, and prescribing high-quality supplements—all in one place. 

Come build a healthier future with us and let’s make healthcare whole.

We’re hiring a Digital Marketing Team Lead to join our Marketing team.

Fullscript is seeking a Digital Marketing Team Lead to drive web performance metrics, elevate our digital presence, and deliver impactful demand generation strategies. In this role, you will lead and optimize our digital marketing initiatives, collaborating with internal teams and external digital agencies to ensure our website and digital properties are primed for optimal user experience and conversion., testing, and innovation within digital marketing.

Working closely with our Marketing team, you will have the opportunity to bring our vision to life. This position presents a unique opportunity where you will:

What you'll do:

• Own business and web performance metrics, leveraging our web presence as a demand generation conversion channel, and sharing results with key stakeholders on a regular basis.
• Own relationships with our digital agencies who are responsible for SEO, paid media, and website design/content.
• Analyze web traffic, multi-touch campaign attribution, and conversion behaviors on a daily basis; recommend and implement changes in strategy, structure, or both to improve audience impacts and achieve targeted outcomes.
• Partner with our agency to develop the strategic roadmap for the website with a strong emphasis on test & learn and continuous improvement for key metrics and an information architecture project for fullscript.com.
• Assure that all web and digital properties support each other as well as the practitioners’ journey.
• Establish web processes and workflow, providing guidance and training for site contributors.
• Partner with Product Marketing to obtain a deep understanding of our personas and their buyer journey, especially as it relates to messaging and website conversion points.
• Proactively work with marketing leads to understand business needs and goals with the ability to prioritize web projects based on value to the company.
• Oversee the functionality of the website, ensuring we have the right tools and technology stack to a) support optimal load times and performance and b) drive business goals.
• Partner closely with the engineering manager to activate changes to the site.
• Own project prioritization/team capacity, organizational structure, career growth, and outcomes for your team.
• Additional tasks as assigned by the company.
• Other duties may be assigned as determined by the Company from time to time.

What you bring to the table:

·         College diploma in business marketing, public relations, communications, or in a related discipline;

·         At least 2- 3 years of proven experience in digital marketing, with a focus on web performance, analytics, and agency management.

• Expertise in SEO, paid media, conversion optimization, and content strategy.
• Strong analytical skills with experience in web traffic analysis, multi-touch attribution, and data-driven decision-making.
• Leadership skills to manage team capacity, prioritize projects, and guide career growth.
• Familiarity with content management systems and digital marketing tools.
• Excellent collaboration and communication skills to partner effectively with internal teams and external agencies.

What we can offer you:

• • Starting base salary will be $110,000 CAD per annum;
  •  Ability to work Wherever You Work Well*

• • Half (Flex) Day Fridays 

• • Flexible Paid Time Off program

• • Fullscript’s RRSP match program

• • Stock Options

• • Custom benefits package (medical, dental, vision) with HSA

• • Discount on Fullscript catalog of products for family & friends

• • Training budget and company-wide learning initiatives 

• • Employee Wellness Programs (including no meeting Wednesday)

Our Office: 360 Albert St., Suite 200, Ottawa, ON K1R 7X7

*Our Wherever You Work Well philosophy means Fullscript teammates get to pick their own office — whether that’s in-office, at home, or a bit of both 🐶🏡 For those not near a Fullscript office, remote work is supported within their home province or state, with occasional opportunities to connect in person.

Fullscript is committed to diversity in its workforce and is proud to be an equal opportunity employer. We are excited to work with talented people, period. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national or ethnic origin, gender, age, disability, sexual orientation, gender identity and/or expression, marital or civil status, political affiliation, family or parental status, or any other status protected by the laws or regulations in the jurisdictions in which we operate.

Accommodations are available on request for candidates taking part in all aspects of the selection process. Please send an email to accommodations@fullscript.com and let us know the nature of your request and your contact information.

Our team handles a lot of sensitive information, which means we require all candidates that receive and accept employment offers to complete a background check before being hired.